International Food Information Council survey shows 76% of U.S. consumers are satisfied with current labels
A survey released today by the International Food Information Council (IFIC) revealed that the majority of American consumers (76%) are satisfied with current federal rules on food labeling. Additionally, 66% of respondents reported that they were satisfied with the Food and Drug Administration’s current policy for labeling foods produced using biotechnology.
While a select minority of consumers is demanding that foods containing GMOs be labeled, the IFIC survey’s results suggest that in fact, most consumers are content with the information currently provided on nutrition labels.
IFIC’s President and CEO David Schmidt explains, “In the public landscape, we often see polling that tries to provoke or frighten people into giving a certain desired response. We don’t believe in leading consumers to any conclusion. We believe our open-ended methodology used at the beginning of our survey provides a more accurate view of concerns on Americans’ minds, and the survey is the most objective and long-term publicly available data set on U.S. consumer attitudes toward food and agricultural biotechnology.” Read more.